About Retailing InsightsRetailing Insights is a reporting system that provides hoteliers with the ability to view reservations booked via their property's Web site. This reporting tool provides the ability to evaluate Web site and online marketing initiatives by measuring direct return on investment, calculated through actual conversions to online reservations. And, for the first time, hoteliers are able to track Web site visitors from their point of arrival on the Web site to completion of booking. Product
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